How Do I Upload a Video on Twitter

The general social media management consensus is that videos are more than engaging than whatever other form of social media mail service, beyond the lath. Video is fairly standard on platforms like Instagram and Facebook, and Twitter has also seen a massive increase in video content. In fact, video views on Twitter increased 62% from 2019 to 2020 (Hootsuite).

But how do you postal service videos on Twitter and why should you? Read on for everything you demand to know.

Table of Contents

• Why Focus on Posting Videos to Twitter?

• Do Videos Work on Twitter?

• What Video Format Does Twitter Support?

• How Long Can Videos Exist on Twitter?

• How to Upload a Video to Twitter

• Best Practices for Twitter Videos

• Can Yous See Who Views Your Twitter Videos

• How to Download Videos From Twitter

Why Focus on Posting Videos to Twitter?

Posting videos on Twitter helps you to:

• Break up your stream
• Include longer messages (at that place's no graphic symbol limit on a video!)
• Increase appointment

Video is a great way to break up your content stream with movement and action. Twitter videos start playing automatically every bit you scroll by making them jump out more at the user.

They're also a clever mode to get around the limiting graphic symbol count. Because while the max length of a Twitter video is nonetheless brusque (2 minutes, 20 seconds) this is eons in the social media world. (Actually. Remember when Mr. Rogers watched the clock hands tick for an unabridged 60 seconds without saying a discussion? A producer's dead-air nightmare, yes, merely a great lesson on how long a infinitesimal actually is!)

Lastly, and possibly most importantly, posting videos on Twitter increases engagement metrics like impressions, helping take your social marketing strategy to the next level.

Simply don't have our word for it:

• Tweets with video currently come across 10x more than engagement than those without. (Social Media Today, 2019)
• People watch 2 billion videos on Twitter each day. (Wordstream, 2020)
• Twitter hosted ane,300 live-streamed events, 80% of which streamed to a global audience. (Omnicore Bureau, 2021)

Do Videos Piece of work on Twitter?

Aye! Videos that are 2 minutes, xx seconds or less volition play automatically (without sound) as users scroll their home feed or your profile feed. The accepted formats are MP4 or MOV.

What Video Format Does Twitter Support?

• MP4 or MOV format is the accepted format for Twitter videos.

If you are getting an mistake message when trying to upload videos to Twitter, such equally "your media file could not be processed" it'due south probably because it'due south either too long or in the incorrect format.

About video editing software, from iMovie up to Final Cut Pro, makes it like shooting fish in a barrel to consign videos into a multitude of formats. If you're producing Twitter video ads or anything across shooting with your telephone, you'll probably take to consign to the proper format. But annihilation shot on mobile should already exist in the right format to upload.

How Long Can Videos Be on Twitter?

• Maximum Twitter video length: 2:xx
• Twitter suggests xv seconds

The maximum length y'all can upload to Twitter is ii minutes, twenty seconds, though Twitter recommends an ideal length of around 15 seconds. Note that Twitter videos that are 60 seconds or shorter will loop, similar to a Gif or an Instagram Reel.

Can I upload a video that is longer than 2 minutes?

No. Currently, there is no way for users to post videos longer than the max 2 minutes, 20 seconds.

How to Upload a Video to Twitter

You have 4 different options for sharing a video to Twitter:

i. Record

record and edit videos from directly within the Twitter app. This makes sharing very piece of cake and quick, but you may find you lot accept fewer options and control over video quality.

Open the Twitter app and tap the camera icon from within the Tweet composer. Swipe correct to the "video" option and press the "record" button.

two. Import

This is probably the most mutual. Record and edit a video on your phone, or other mobile device such as an iPad. Then select that video when composing your tweet. Your well-nigh recently shot videos will appear when you tap the "add prototype" icon within the Tweet composer.

3. Upload

This is basically the same as "import". To upload a video to Twitter, cull the "share to Twitter" option from within your photograph app on mobile. The Twitter app will so open and you tin can compose your Tweet or add other media.

4. Twitter Live

Another video option from inside the app, Twitter now supports Alive video, much like Instagram. You'll see the Live pick when y'all press the camera icon in the Tweet composer.

(Source: Twitter Help Center)

All-time Practices for Twitter Videos

And then what can y'all practice in 2 minutes to captivate and engage the doom scrollers, the casual scrollers, and the easily distracted scrollers? Here are 4 central best practices to keep in mind when creating video content for Twitter.

1. Optimize for sound off

While videos on Twitter begin playing automatically, they are muted. Don't depend on users to printing the unmute button, so one of the peak things to think is to use captions. Also effort to focus on articulate, enticing visual cues. Avoid anything that'southward too busy or complex.

This Rothys ad, for instance, includes a voiceover but the messaging is clear from the words on the screen:

2. Showcase your logo or product inside the offset 3 seconds

Don't miss out on the chance to let people know who you lot are. Y'all are contending with tons of other posts and notifications. Make sure your message is clear, concise and attention-grabbing.

3. Keep post re-create short

Retrieve the video is the star. So go along the post copy brusque and sugariness. Use emojis for more than visual cues. According to Twitter for Business concern "Videos with minimal Tweet re-create versus longer Tweet copy have thirteen% higher make and message recall". Apply hashtags strategically inside the post copy to make your video posts discoverable from Twitter search.

4. Think nearly the term "video" broadly

Videos on Twitter, particularly when they're used for ads or every bit promotional tweets, don't need to be complicated or fifty-fifty have sound at all. Remember that videos 60 seconds or shorter will loop, like a Gif or Boomerang. Consider this simple yet rima oris-watering advertisement from OhHo Processed:

Can You See Who Views Your Twitter Videos?

The view count volition prove upwards on your videos, and then you lot volition be able to see how many people watched. Still at that place is no way to see the individual names or handles of the people who viewed, and nor volition users be able to see this information.

How to Download Videos From Twitter

Desire or need to share a Twitter video with someone outside the Twitterverse? This is a two-pace process and like shooting fish in a barrel to exercise.

If yous desire to download a video from Twitter to your phone or calculator, y'all'll need to utilize one of two recommended websites: SaveTweetVid or TwitterVideoDownloader.

Both services have the same functionality: re-create and paste the direct link for the Tweet into the advisable field and click "download."

And that'due south information technology! If you're interested in learning more about how Meltwater can assistance you up the ante in your Twitter marketing, fill out the form beneath to get in impact.

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Source: https://www.meltwater.com/en/blog/guide-to-posting-videos-to-twitter

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